Privacy Policy

When we refer to 'we’ (or 'our’ or 'us’), that means Evereden, Eden Brands, Inc. Evereden, Eden Brands, Inc is our legal company name but we are trading as Evereden. To keep things simple, we will use our trading name 'Evereden' throughout this Privacy Notice. Evereden is based in United States.

This Privacy Notice describes how and why we, as Data Controller, obtain, store and process personal data. 'Personal data’ means any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. We commit to processing your personal data fairly, lawfully, and transparently. In the spirit of data privacy principles, we will only collect and use your personal data for the following purposes, to:

• Provide our services
• Improve our services
• Make our marketing more relevant
• Meet our legal responsibilities

Please do not hesitate to contact us if you have questions in addition to the information provided in this Privacy Notice at hello@ever-eden.com.

Depending on the type and level of engagement you have with us, we may collect the following categories of personal data:

• Identifying and Demographic Information: such as your full name, date of birth, email address, phone number, personal description, gender, user ID, evereden account password and social media ID (if provided)
• Billing Information: such as payment preferences, address, bank account details, shopping preferences and basket, order history, saved items (if provided)
• Communications: such as a records of our interactions with you using one or multiple of the following; direct messages, emails, posts, phone conversations
• User Feedback: while using our services, occasionally you may be asked to provide feedback. Providing this feedback is entirely optional.

When you visit our website, we collect technical data such as:

• Usage data: (if permitted) we collect certain information related to your device, such as your device’s IP address, what pages your device visited, and the time that your device visited our website (for more information please see 'Our Use of Analytics' section)
• Cookies: (if permitted) your IP Address and other information provided to us by cookies (for more information please see our Cookies Policy)
• Video Recordings: such as CCTV footage in any of our physical premises. Please contact us at hello@ever-eden.com for more information on our data retention policy for CCTV footage.

We may collect your personal data in one of the following ways:

• When you create an account with us
• When you provide additional information directly into our products and services
• When you visit our website
• When you express an interest to use our services
• When you contact us for service related queries or competitions
• When you engage with us on social media
• When you review our services
• When you interact with our website (see our Cookies Policy for more details)
• When you apply for an employment vacancy with us
• When you subscribe to our newsletter or blog
• When you buy products/services using our online checkout

We may also receive data about you from various third parties, including:

• Technical data from analytics providers. Please see further information in the section entitled 'Our Use of Analytics'
• Technical data from our website and cookies providers. Please see further information in the section entitled 'Our Use of Cookies'
• Identity and Contact Data from social media platforms when you log in to our website using such social media platforms
• Contact and/or transactional data from our trusted third party providers. Please see further information in the section entitled 'How We Share Your Data'

We will only collect and process your personal data where we have a legal basis to do so. As a data controller, the legal basis for our collection and use of your personal data varies depending on the manner and purpose for which we collected it. We will only collect personal data from you when:

• We have your consent to do so, or
• We need your personal data to perform a contract with you, or
• We are pursuing our legitimate interests in a way that you might reasonably expect to be a part of running our business and that does not significantly impact your interests, rights, and freedoms. For example, communicating with you if we have a sufficient legal ground based on the e-marketing laws in your country
• We have a legal obligation to collect or disclose personal data from you (for example, in suspected instances of fraud we may need to give personal data to relevant government bodies).

We process your personal data in order to fulfil any of the activities below:

• Setting up an account with us
• Providing, operating, and maintaining our services
• Providing communications to existing customers or subscribed users
• Processing and completing transactions, and sending related information, including transaction confirmations and invoices
• Managing our customers’ use of our services, responding to enquiries and comments, and provide customer service and support
• Administering competitions which you enter at our events, on our website, via social media or otherwise, based on your consent given at the time of entering
• Sending customers technical alerts, updates, security notifications, and administrative communications
• Investigating and preventing fraudulent activities, unauthorised access to our services, and other illegal activities
• Email marketing (if applicable): Where we have a legal basis, we may send emails about our store, new products, and other updates (Legal basis: Legitimate Interest or Consent - see our “Marketing Preferences” section for more information).
• Text marketing (if applicable): We may send text messages about our store, new products, and other updates. Updates include Checkout Reminders. The website uses webhooks and cookies (with your consent) to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS (Legal basis: Legitimate Interest or Consent - see our “Marketing Preferences” section for more information).

We sometimes share your personal data with our trusted categories of third parties we use to conduct our business. Our trusted categories of third parties include:

• Website provider
• Cloud service (SaaS) providers
• Social media providers
• Professional services providers (e.g., our lawyers, accountants, and insurance providers)
• E-marketing providers
• Advertising providers
• Delivery companies and independent contractors
• Customer survey service providers
• Recruitment partners
• Payment providers

A full list of our data sub-processors can be found in our Privacy Center on our website.

You may be able to access third-party social media before, during or after accessing our website. We use social media buttons and/or plugins on this website, to allow you to connect with your social network in various ways. When you are using your third-party social media account, any personal data we obtain or share with social media service providers is done so in accordance with the practices explained in the third-party social media provider’s terms and privacy notice. Please consult their relevant terms and privacy notices for further information.

As part of our e-marketing methods and on the basis of our legitimate business interests, we use some Google services and some Facebook products in accordance with the practices explained in the Google and Facebook terms and privacy notices. In order to protect your personal data by pseudonymising it, Google and Facebook ensure that a hashing algorithm is applied automatically at the point of sharing personal data with Google and Facebook. Please consult their relevant terms and privacy notices for further information and your options. If we can help you in any way please do not hesitate to contact our data protection officer at hello@ever-eden.com.

As part of fraud monitoring and prevention, we may be legally required to share your personal data with government bodies and law enforcement. Please note that these bodies may retain a record of the information that we provide to them for this purpose.

We may send you marketing communications, product information and promotional offers:

• If you have consented to receiving such communications from us, or
• If you have recently created an account with us and not opted out of receiving such communications from us, or
• If you have bought a product or service from us and have not opted out of receiving communications from us, or
• If you are from a country where the laws permit us to send you such communications

You will always have full control of your marketing preferences. If you do not wish to continue receiving marketing information from us at any time:

• You can unsubscribe or 'opt-out’ by using the unsubscribe link included in the footer of any marketing message from us; or
• You can unsubscribe by managing your preferences using the our Privacy Center on our website

We will process all opt-out requests as soon as possible, but please note that due to the nature of our IT systems and servers it may take a few days for any opt-out request to be implemented.

Our website uses cookies. They help us to provide you with the very best experience when you browse our website and to make improvements to our website. You can accept or reject cookies by clicking on the cookie consent banner on our website or by navigating to the 'Cookies Preferences’ Area in our Privacy Center on our website.

For detailed information on the cookies which we use and the reasons why we use them, please refer to our Cookie Policy and Cookie Declaration in our Privacy Center on our website.

We use analytics tools on our website and services. For example, we use tools such as Google Analytics to analyse and improve our suite of product features, website content, knowledge center content and marketing campaigns.

If you would like any further information about the data collected by these third parties or the way in which the data is used, please contact us on hello@ever-eden.com.

We use targeted advertising tools to advertise our services, keep you aware of what we are up to and to help you find our products. These include (but are not limited to):

• Google Analytics
• Facebook (including Instagram)
• Google Ads
• TikTok
• Criteo
• Disco Growth Network

We use these tools to deliver relevant content to you in marketing communications (where applicable), and to measure the effectiveness of the advertising provided. Like many companies, we may use targeted Evereden banners and ads to you when you use other websites and apps. We do this using a variety of digital marketing networks and ad exchanges, and a range of advertising technologies such as web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience Service (depending on your location and cookie consent status).

If you would like any further information about the data collected by these third parties or would like to opt-out of targeted advertising, please contact us on hello@ever-eden.com.

Our website may include links to social media platforms and other websites. If you follow a link to any of these platforms or websites, please note that they their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to their platforms or websites.

The communication between your browser and our website uses a secure encrypted connection wherever your personal data is involved.

We have put in place physical, electronic and managerial security procedures in the storage and disclosure of your personal data to protect it against accidental loss, destruction or damage. Nevertheless, any data transmission over the internet or by any other means can never be fully secure, such is the character of the internet, and provision of personal data by you to us is at your own risk. We take all reasonable measures to protect your personal data by putting appropriate technical and operational security measures in place.

When we disclose your personal data to trusted third parties (for the purposes set out in this Privacy Notice and our list of Data Sub-Processors), we require all third parties to have appropriate technical and operational security measures in place to protect your personal data, and we work with them to ensure that your data privacy rights are respected. Where your personal data is shared with a third party, it must only be used for the purposes for which it was supplied.

In the unfortunate event of a personal data breach, we will notify you and any applicable data protection authority when we are legally required to do so.

We will not keep your personal data for longer than is necessary and when we no longer need to keep it, we will securely destroy, delete or anonymise it in line with our Data Retention policy.

Having obtained your consent (or other legal basis) to contact you, we will retain your personal data for marketing and analysis purposes until you withdraw your consent or unsubscribe. If you choose to withdraw your consent or unsubscribe from marketing, we will delete your personal data from our systems, unless we have another legal basis to retain it, which may include performance of our contract with you or to maintain your contact details on an 'unsubscribed list' to ensure we do not send you further communications.

We may need to retain your personal data to satisfy our legal obligations, to deal with complaints and queries, in order to resolve, litigate or defend a dispute and to prevent fraud and abuse.

You have rights under data privacy laws and Evereden is committed to you being able to freely exercise your Rights. Where possible, we have incorporated automated tools on our website that enable you to facilitate your rights in real-time. Use the Evereden Privacy Center to access and manage your personal data that we process and manage your preferences. You are not required to pay any charge for exercising your rights.

Under Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) your rights include, with certain legal restrictions, the below:

Right of Access or Rectification: you have the right to ask us for copies of the personal data we hold about you. You are also entitled to have your personal data corrected or updated if it is inaccurate.

Right to Withdraw Consent: in cases where we are relying on your consent for the processing of your personal data, you have the right to withdraw your consent at any time. In respect of the e-marketing we conduct, an unsubscribe (withdraw consent) option is included with every e-marketing communication we send.

Users located in the UK or European Economic Area (EEA) have the above rights as well as the below under the EU GDPR and UK GDPR.

Right of erasure: you have the right of access to personal data erased if we do not have a legitimate reason for retaining your data.

Right to data portability: you have the right to obtain a digital copy of your personal data, request the transfer of your personal data to another company or request to move your data from one IT system to another in a safe and secure way. This right only applies to personal data you provide to us, and we process it with your consent or in order to fulfil our contract with you by automated means. It also only applies to the extent that it does not affect the rights and freedoms of others.

Right to restriction of processing: you have the right to restrict the processing of your personal data where you are contesting the accuracy of that information, you have objected to processing (as described below), or where the processing is unlawful. Where processing is restricted, we are may need to retain sufficient information about you to ensure that the restriction is respected in future.

Right to object to processing: you have the right to object to the processing of your personal information in certain circumstances such as where your personal data is being processed based on our legitimate interests or the legitimate interests of a third party.

To object to automated decision-making including profiling: you have the right not to be the subject of any automated decision-making or profiling by us.

To complain to the relevant supervisory authority: should you have any concerns or complaints regarding the way in which we process your data, you also have the right to make a complaint to the relevant European Supervisory Authority. We would, however, appreciate the chance to deal with your concerns before you approach a Supervisory Authority, so please do contact us in the first instance - hello@ever-eden.com. The contact details of European Supervisory Authorities can be found here: https://edpb.europa.eu/about-edpb/about-edpb/members_en

Cookie Preferences: you can accept or reject cookies by navigating to the ‘Cookie Preferences’ Area in our Privacy Center on our website. You can also do so by adjusting your web browser controls. Please consult our Cookie Policy for more information about our use of cookies on the website and how to accept and reject them.

The California Consumer Privacy Act (“CCPA”) provides consumers with specific rights regarding their Personal Information. You have the right to request that businesses subject to the CCPA (which may include our Merchants with whom you have a relationship) disclose certain information to you about their collection and use of your Personal Information over the past 12 months. In addition, you have the right to ask such businesses to delete Personal Information collected from you, subject to certain exceptions. If the business sells Personal Information, you have a right to opt-out of that sale. Finally, a business cannot discriminate against you for exercising a CCPA right.

When offering services to its Merchants, Dataships acts as a “service provider” under the CCPA and our receipt and collection of any consumer Personal Information is completed on behalf of our Merchants in order for us to provide the Service. Please direct any requests for access or deletion of your Personal Information under the CCPA to the Member with whom you have a direct relationship.

Consistent with California law, if you choose to exercise your applicable CCPA rights, we won’t charge you different prices or provide you a different quality of services. If we ever offer a financial incentive or product enhancement that is contingent upon you providing your Personal Information, we will not do so unless the benefits to you are reasonably related to the value of the Personal Information that you provide to us.

While our services are designed for a general audience, we will not knowingly collect any data from children under the age of 16 or sell products to children. If you are under the age of 16, you are not permitted to use or submit your data to the website.

Our servers are hosted outside the EEA. If you are using our services from another country, the laws governing our collection and use of information may be different from the laws of your country. By default, if you decide to use our services, or share your information with us, you are agreeing to be governed by the laws of United States, and agree to the transfer of your information to the United States.

However, at Evereden, Eden Brands, Inc, we endeavour to take all steps necessary to ensure that there is an appropriate transfer mechanism in place to protect your personal data and comply with our data protection obligations. For EU and UK citizens, please contact us at hello@ever-eden.com if you want further information on the countries to which we may transfer personal data and the specific mechanism used by us when processing your personal data outside the EEA and UK.

We may update this privacy notice from time to time and we will inform all our paying customers and users subscribed to receive communications from us of any changes.

We welcome feedback and are happy to answer any questions you may have about your data. You can contact us at:

Email: hello@ever-eden.com

This notice was most recently updated: 12th October, 2024