List of Sub-processors

England Athletics uses a number of data sub-processors to perform our Services to customers. All sub-processors acting on our behalf only process your data in accordance with instructions from us and comply fully with this privacy notice, the data protection laws and any other appropriate confidentiality and security measures. A list of these sub-processors is outlined below:

• Dataships
• UserCentrics
• Google Analytics
• HotJar
• AWS
• Facebook
• Vimeo
• Youtube
• AddThis.com

Dataships are an Irish-based technology company that specialise in data privacy. Dataships provide us with software that automates a number of our data privacy (GDPR) obligations. This software is featured on our website in the form of a Privacy Centre. It provides our customers with a portal where they can view key privacy related documents (e.g. Privacy Policy) and exercise many of their Data Privacy Rights.

For more information about Dataships, please visit

UserCentrics is a Consent Management Platform located in Germany. We use Usercentrics to track users data through various web technologies on the website in a privacy-compliant manner.

For more information about Usercentrics, please visit their website at

Facebook is an online social media and social networking service owned by American company Meta Platforms. We use Facebook to measure the performance and reach of our ad campaigns and provide insights about the people who use our services. We may also use Facebook to create a Custom Audience for our advertising campaigns.

For more information about Facebook, please visit their website at

Google Analytics is a web analytics service offered by American multinational company, Google LLC. It tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.

For more information about Google Analytics, please visit:

Hotjar is a technology service that analyses website use, providing feedback through tools such as heatmaps, session recordings, and surveys. We use Hotjar in order to better understand our users’ needs and to optimise this service and experience. Hotjar helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.

For more information about Hotjar, please see the ‘about Hotjar’ section of Hotjar’s support site.

YouTube is an American online video sharing and social media platform headquartered in San Bruno, California. It is currently owned by Google, and is the second most visited website, after Google Search. We use YouTube to introduce our services, provide instructions, and reach more users.

For more information about YouTube, please visit their website at

Vimeo, Inc. is an American video hosting, sharing, and services platform provider headquartered in New York City. Vimeo is a software as a service business that focuses on the delivery of high-definition video across a range of devices.

For more information about Vimeo, please visit their website at

Amazon Web Services, Inc. is a subsidiary of Amazon providing on-demand cloud computing platforms and APIs to individuals, companies, and governments, on a metered pay-as-you-go basis. We use AWS for our server needs and database primarily, although other services provided by AWS may also be used as the need arises.

For more information about AWS, please visit

Last Updated: July 12, 2023