Our Policies
Cookie Declaration
As outlined in our Cookie Policy, we track cookies on our website. This cookie declaration explains the cookies we use for each of the following categories of cookies.
Necessary
These cookies help make our website usable by enabling basic functions like page navigation and access to secure areas of the website.
| Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
| uw-icon-locales | cdn.userway.org | Used to keep settings on the website's accessibility widget. This helps people with e.g. vision disabilities to properly navigate the site. | Persistent | HTML Local Storage |
| wpm-test-cookie | com | This cookie determines whether the browser accepts cookies. | Session | HTTP Cookie |
| test_cookie | doubleclick.net | Used to check if the user's browser supports cookies. | 1 day | HTTP Cookie |
| _pay_session | shop.app | This cookie is used in conjunction with the payment window - The cookie is necessary for making secure transactions on the website. | Session | HTTP Cookie |
| ZD-suid | static.zdassets.com | Unique id that identifies the user's session. | Persistent | HTML Local Storage |
| __kla_id | strongroots.com | This cookie is used to collect information on the visitor's behavior. This information will be stored for internal use on the website – internal analytics is used to optimize the websites or to register if the visitor has subscribed to a newsletter. | 2 years | HTTP Cookie |
| _tracking_consent | strongroots.com | Stores the user's cookie consent state for the current domain | 1 year | HTTP Cookie |
| cart_currency | strongroots.com | The cookie is necessary for the secure checkout and payment function on the website. This function is provided by shopify.com. | 14 days | HTTP Cookie |
| CookieConsent | strongroots.com | Stores the user's cookie consent state for the current domain | 1 year | HTTP Cookie |
| secure_customer_sig | strongroots.com | This cookie is used to store customer credentials securely when processing a purchase on the website - the cookie is essential in making a secure online transaction. | 1 year | HTTP Cookie |
| shopify_pay_redirect | strongroots.com | The cookie is necessary for the secure checkout and payment function on the website. This function is provided by shopify.com. | 1 day | HTTP Cookie |
| sr_selected_country | strongroots.com | Saved on the user's browser when the user selects a country. This cookie redirects the user when try to access a link for a different country. | 1 year | HTTP Cookie |
| wpm-test-cookie | strongroots.com | This cookie determines whether the browser accepts cookies. | Session | HTTP Cookie |
| __cf_bm | strongroots.zendesk.com | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. | 1 day | HTTP Cookie |
| _cfuvid | strongroots.zendesk.com | This cookie is a part of the services provided by Cloudflare - Including load-balancing, deliverance of website content and serving DNS connection for website operators. | Session | HTTP Cookie |
Preference
These cookies enable our website to remember information that changes the way the website behaves or looks, like the region that you are in.
| Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
| maps/gen_204 | maps.googleapis.com | Used in context with the website's map integration. The cookie stores user interaction with the map in order to optimize its functionality. | Session | Pixel Tracker |
| klaviyoOnsite | static.klaviyo.com | The cookie is used to manage the mailing list, if the visitor has subscribed to any newsletters or blog posts. | Persistent | HTML Local Storage |
| #.#.clientId | static.zdassets.com | Identifies the visitor across devices and visits, in order to optimize the chat-box function on the website. | Session | HTML Local Storage |
| keep_alive | strongroots.com | Saves the user's current geographical location based on the user's IP address. | Session | HTTP Cookie |
| localization | strongroots.com | Holds the users timezone. | 1 year | HTTP Cookie |
Statistics
These cookies help us, as website owners, to understand how visitors interact with our website by collecting and reporting information anonymously.
| Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
| klaviyoPagesVisitCount | static.klaviyo.com | Stores data on the time spent on the website and its sub-pages, during the current session. | Session | HTML Local Storage |
| ZD-buid | static.zdassets.com | Unique id that identifies the user on recurring visits. | Session | HTML Local Storage |
| _ga | strongroots.com | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | 2 years | HTTP Cookie |
| _ga_# | strongroots.com | Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit. | 2 years | HTTP Cookie |
Marketing
These cookies are used to track visitors across websites and collect information about your browsing habits.
| Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
| lastExternalReferrer | connect.facebook.net | Detects how the user reached the website by registering their last URL-address. | Persistent | HTML Local Storage |
| lastExternalReferrerTime | connect.facebook.net | Detects how the user reached the website by registering their last URL-address. | Persistent | HTML Local Storage |
| IDE | doubleclick.net | Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. | 400 days | HTTP Cookie |
| pagead/1p-conversion/#/ | google.com | Session | Pixel Tracker | |
| _pinterest_ct_ua | pinterest.com | Used by Pinterest to track the usage of services. | 1 year | HTTP Cookie |
| ar_debug | pinterest.com | Checks whether a technical debugger-cookie is present. | 1 year | HTTP Cookie |
| __kla_viewed | static-tracking.klaviyo.com | Collects information on the user's website navigation and preferences - This is used to target potential newsletter based upon this information. | Persistent | HTML Local Storage |
| _fbp | strongroots.com | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. | 3 months | HTTP Cookie |
| _gcl_au | strongroots.com | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. | 3 months | HTTP Cookie |
| _landing_page | strongroots.com | Stores visitors' navigation by registering landing pages - This allows the website to present relevant products and/or measure their advertisement efficiency on other websites. | 14 days | HTTP Cookie |
| _orig_referrer | strongroots.com | This cookie is used to collect information on a visitor. This information will become an ID string with information on a specific visitor – ID information strings can be used to target groups with similar preferences, or can be used by third-party domains or ad-exchanges. | 14 days | HTTP Cookie |
| _pin_unauth | strongroots.com | Used by Pinterest to track the usage of services. | 1 year | HTTP Cookie |
| _shopify_s | strongroots.com | Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant. | 1 day | HTTP Cookie |
| _shopify_sa_p | strongroots.com | Collects data on visitors' behaviour and interaction - This is used to make advertisement on the website more relevant. The cookie also allows the website to detect any referrals from other websites. | 1 day | HTTP Cookie |
| _shopify_sa_t | strongroots.com | Collects data on visitors' behaviour and interaction - This is used to make advertisement on the website more relevant. The cookie also allows the website to detect any referrals from other websites. | 1 day | HTTP Cookie |
| _shopify_y | strongroots.com | Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant. | 1 year | HTTP Cookie |
| _ttp | strongroots.com | Used by the social networking service, TikTok, for tracking the use of embedded services. | 1 year | HTTP Cookie |
| tt_sessionId | strongroots.com | Used by the social networking service, TikTok, for tracking the use of embedded services. | Session | HTML Local Storage |
Unclassified
| Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
| uw-tunings | cdn.userway.org | Persistent | HTML Local Storage | |
| uw-tunings-checksum | cdn.userway.org | Persistent | HTML Local Storage | |
| uw-uid | cdn.userway.org | Persistent | HTML Local Storage | |
| __kl_key | static-tracking.klaviyo.com | Persistent | HTML Local Storage | |
| kl-post-identification-sync | static-tracking.klaviyo.com | Persistent | HTML Local Storage | |
| _ga_123 | strongroots.com | 2 years | HTTP Cookie | |
| es-endpoint-key | strongroots.com | Session | HTML Local Storage | |
| tt_appInfo_v2 | strongroots.com | Session | HTML Local Storage | |
| tt_s_pixel_session_index | strongroots.com | Session | HTML Local Storage | |
| ttcsid | strongroots.com | 1 year | HTTP Cookie | |
| ttcsid_COH33PBC77UFD3D2028G | strongroots.com | 1 year | HTTP Cookie | |
| _gcl_ls | www.googletagmanager.com | Persistent | HTML Local Storage |
